Marketing increasingly looks more like PR
by Frank Strong “The distinct discipline of Public Relations no longer exists,” wrote Todd Defren on PR Squared, citing the theory of creative destruction, a term popularized by economist Joseph...
View ArticleSocial media is making marketing more like PR (Part I of III)
by Frank Strong Note: Previously I have written that marketing increasingly looks like PR. This post is the first in a series to expand on those thoughts. * * * The lines between public relations...
View ArticleWhy the change in approach now? (Part II of III)
by Frank Strong Note: This is the second post in a series on how Social media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why marketing...
View ArticleMarketing more like PR: Conversation relations (Part III)
by Frank Strong Note: This is the third and final post in a series on howSocial media is making marketing more like PR. This series is an effort to reflect and expand on earlier thoughts on why...
View ArticleNo, PR Does Not Look More Like Advertising
by Frank Strong PR Daily ran an oped earlier this week: The PR industry today looks an awful lot like advertising. Why does it look like this, according to the author? Because, he says, with social...
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